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VP of Marketing

Company: Tristate Capital Bank
Location: Pittsburgh
Posted on: September 9, 2019

Job Description:

SummaryWe are seeking an experienced marketer to join our growing team, with a mandate to smartly expand TriState Capital Bank’s unique profile, client acquisition, retention, and brand strength and awareness through strategic and tactical marketing initiatives. The VP, Marketing will work directly with the SVP, Product & Business Development and business line leaders to amplify the reach of the TriState brand and value proposition across all of our fast-growing business lines, including Private Banking, Treasury Management. Commercial Banking, Equipment Finance, and Commercial Real Estate. Our target candidate should be a highly agile and dynamic talent who is comfortable operating independently while embracing creativity and resourcefulness to drive growth. Learning agility and humility are also critical to success in this role – as the candidate will be required to quickly build an understanding of each of TriState Capital Bank’s business plan, products, sales strategies, and client base. TriState Capital Bank is a commercial bank focused on middle market companies, financial services firms and financial intermediaries who may work with them, ultra-high net worth individuals, payment processors, and real estate property managers and developers, and as a result has a nominal retail presence or client base. This business model drives our messaging, methods, and media for marketing and distribution. Responsibilities·        Develop detailed, and executable, regional market & product line marketing plans·        Own overall execution of marketing plan tactics from concept development to delivery, across lending and deposit products·        Create and deliver consistent and relevant value proposition and messaging through mediums including web, email, print collateral, and commercial/professional social tools·        Directly write, or partner to write, highly impactful and relevant and compelling copy·        Manage our 3rd party vendor relationships for creative and content production to deliver world class execution.·        Lead digital marketing efforts and campaigns including applicable professional social media, email, marketing automation, etc. using our existing technology infrastructure·        Partner with Manager, Marketing to support sales efforts including collateral, marketing materials, website management, conference and event planning and execution RequirementsRequired·        Bachelors’ degree in business, marketing or similar·        5+ years of related marketing experience·        Minimum of 2 years of digital marketing experience with automation software and campaign platforms (like HubSpot, Pardot, etc.)·        Outstanding written (copy) and verbal communication skills·        Project management skills that lead teams and initiatives to timely execution·        Proven problem-solving skills, and capacity to lead multiple projects at one timePreferred·        MBA·        Salesforce.com platform experience·        Banking or financial services experience TriState Capital Bank is an Equal Opportunity Employer.

Keywords: Tristate Capital Bank, Pittsburgh , VP of Marketing, Other , Pittsburgh, Pennsylvania

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