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Marketing Analyst - Greensburg

Company: Maryland Live Casino
Location: Greensburg
Posted on: June 12, 2021

Job Description:

Overview

Function (Scope and Main Purpose of Job)

The Marketing Analyst is responsible for the evaluation and post-forma design of Marketing Campaigns, including but not limited to: core offers, special events and promotions, off-site events, acquisition campaigns and tier benefit analyses. In addition, Marketing Analyst is responsible for property's database segmentation analysis, trend analysis and other pertinent analysis that informs strategy.

Pending PGCB Approval

Responsibilities

Core Service Standards

CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance.

SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.

FAST: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.

FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.

FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here.

Specific Responsibilities and Duties

  • Analyze the Database Marketing lifecycle strategy. Including reinvestment levels, competitive zone management, frequency of communication.
  • Develop, implement and analyze tests and controls that are aligned with best practices.
  • Produce regularly scheduled reports designed to monitor the health and performance of the overall database, service levels and other KPIs as designated by management.
  • Help marketing departments design profitable promotions and events by targeting the correct customer base to maximize profits, and following up with post event analytics and learnings for the next promotion.
  • Work closely with Marketing, Finance and IT in order to be able to analyze data, determine findings, plans & recommendations and best way to analyze those plans.
  • Work closely with IT on database design, database management and system integrations needed to produce adequate analysis and efficiencies
  • Assist with development of marketing strategies for any new line of business at existing sites or future sites in other jurisdictions as needed.
  • Other duties as assigned

Qualifications

Job Requirements (skills, knowledge, and abilities)

  • 4-year degree in related field or equivalent work experience
  • Experience working with multiple databases.
  • A clear and concise communicator
  • Able to demonstrate good business acumen
  • Flexible to the changing business needs
  • Curious and willing to challenge the status quo
  • Ability to interact with guests and team members professionally, including the ability to speak in front of groups
  • Ability to acquire and maintain licensing with the Pennsylvania Gaming Control Board

Working Conditions

  • 24/7 high energy casino with over 100,000 sq. ft of gaming and entertainment space and approximately 500 employees
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
  • You will work in an environment where smoking is allowed.

Keywords: Maryland Live Casino, Pittsburgh , Marketing Analyst - Greensburg, Other , Greensburg, Pennsylvania

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