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Digital Marketing Business Analyst, Experienced

Company: PPG Industries, Inc.
Location: Pittsburgh
Posted on: June 12, 2021

Job Description:

As an Experienced Business Analyst, you will be responsible for providing support to a specific business or function, leveraging prior experience and they conduct and analyze business and information technology processes to prepare the essential groundwork for business process or application changes. They act as liaisons between IT and the business or function working on identifying opportunities to apply technologies to business processes.

Key Responsibilities:

  • Participate in the definition, testing, training, implementation, and support of business solutions.
  • Identify customer requirements, develop test schedules, review testing plans, and track and document the development and results of these plans.
  • Alert project managers and advise on options to potential risks and issues of importance.
  • Uncover client requirements via industry standard analysis techniques such as data flow modeling and workflow analysis, data modeling, and object modeling.
  • Business Analysts are technology generalists or specialists. They focus on business process engineering while managing projects and are responsible for the overall implementation and execution of project and performance criteria, maintaining full knowledge of all phases of business specific technology implementations. Incumbents proactively seek ways to apply technology and business process engineering techniques to improve business processes. They conduct research and provide information on business trends, technical advances, and competitors' practices relevant across PPG businesses and/or geographies. They assess future needs, using structured interview processes to establish business priorities; consult with technical subject matter experts (such as Systems Consultants and Project Managers) and develop alternative technical solutions. Experienced Business Analysts are expected to advice on options, risks, costs versus benefits, and impact on other business processes and system priorities. They deliver solutions that adhere to PPG's methodology and architectural standards. Including delivery of system & user documentation.


  • Experience in Digital Marketing tools.
  • Specific knowledge of the SAP Marketing Cloud is highly desirable. Working knowledge of another other Digital Marketing tool will be considered as an alternative.
  • A 4-year degree in Digital/IT related field or Business, or equivalent work experience is required;
  • Typically requires 7 + years of experience in Digital/IT, business process or consulting roles with a track record of successful project implementation
  • Experience in the strategic use of technology in managing and growing a business
  • Strong technical knowledge and ability to express complex technical concepts in terms that are understandable to the business
  • Strong analytical and conceptual skills; a demonstrated track record in new concept development for various projects and complex technical plans
  • Strong teamwork and interpersonal skills and ability to communicate with all management levels
  • Ability to be comfortable in a nonhierarchical, flat organization and, if required, operate under a dual reporting relationship; ability to thrive in a somewhat unstructured hands on environment that demands a consultative approach and solutions that span multiple environments in a business area


Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday - everyday.


Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @ PPG on Twitter.

The PPG Way

Every single day at PPG:

We partner with customers to create mutual value.

We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.

We are "One PPG" to the world.

We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.

We trust our people every day, in every way.

We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.

We make it happen.

We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.

We run it like we own it.

We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.

We do better today than yesterday - everyday.

We continuously learn. We develop our people to grow our businesses.

PPG Way: (Click here to learn more about the PPG Way)

PPG vision: http://corporate.ppg.com/Our-Company/PPG-Vision.aspx

We are One PPG: http://one.ppg.com/

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruiting@ppg.com.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process.

Pay Transparency poster: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_ English_formattedESQA508c.pdf

EEO is the Law: https://www.eeoc.gov/sites/default/files/migrated_files/employers/eeoc_self_print_poster.pdf

EEO is the Law Supplement: http://www.eeoc.gov/sites/default/files/migrated_files/employers/eeoc_gina_supplement.pdf

Keywords: PPG Industries, Inc., Pittsburgh , Digital Marketing Business Analyst, Experienced, Other , Pittsburgh, Pennsylvania

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