Associate Marketing Director, Tepper School of Business

Company: Carnegie Mellon University
Location: Pittsburgh
Posted on: September 13, 2020

Job Description:

Job Description - Associate Marketing Director, Tepper School of Business (2015466)

Job Description

Associate Marketing Director, Tepper School of Business - 2015466

Description : The Marketing and Communications team at the Tepper School of Business is the source for assistance with design, marketing, and public relations projects. We also provide a full range of professional design services for our campus community.

We are seeking an Associate Marketing Director (AMD). In this role, you will have critical responsibilities for managing the direction, implementation and ongoing evaluation for all advertising, marketing and communications activities to support Carnegie Mellon University's Tepper School of Business. You will ensure we are being consistent in our branding while supporting the school’s efforts to continuously increase awareness and enrollment of our MBA, MS and undergraduate programs. You will help us evaluate and improve programs for increased efficiency, thus requiring an analytical skill set in addition to critical thinking and excellent communication.

Core responsibilities will include:

Marketing/advertising plan development and implementation

Including creative development, brief approvals, revisions, program director approvals and production/implementation of traditional and online media in partnership with various agencies, producers and program directors.

MBA programs

Executive Education

Masters programs

Undergraduate BBA and Econ

New program launches

Ensuring brand guidelines are developed and implemented consistent with CMU

Key point of contact for agencies and liaison with integrated marketing departments

Identifying and communicating marketing plan results, takeaways and areas of improvement via optimization

Understanding and affect SEO strategy, keywords and paid search, website/landing page performance, digital dashboards (Google Analytics), online media optimization and share ongoing proof of performance.

Marketing production

Compiling content from admissions, program directors, photographers, alumni and current students for multiple high-profile revenue-generating programs to identify and implement effective marketing critical communication

Working closely with internal freelance design team and external agencies

Writing/editing/proofreading

Working with printer to negotiate costs, timelines, efficiencies and distribution

Updating marketing (traditional and digital) as needed (ex. ranking, date, faculty changes, etc.) for the Annual projects that include:

Masters Programs Teaser campaign

Full-time MBA view book

Part Time MBA view book

Undergraduate view books

Other programs as needed

Executive Education Program collateral as needed by director

Writing & Communications

Identifying and expanding internal and external communication

Assuming a leadership role (assistant editor) of the biannual Tepper alumni magazine

Writing/editing/finessing copy for all program collateral

Assisting with media and public relations events

Providing online support as needed for Tepper website

Assisting in updating and development of branded website and content

Social media support

Developing and implementing editorial calendar to Tepper constituents

Gathering content and produce weekly E-newsletter

Collaborating with media relations to share monthly media reports

Financial/Legal/Contracts

Leading all aspects of costs and project scope of freelancers and other agency/external partners: proofreaders

writers

producers

printers

Billing and Finance

Managing billing, invoicing and reconciliation.

Event

Planning, negotiating and implementing Tepper events for alumni, prospects, community, media, faculty and staff.

Qualifications:

Bachelor's Degree in Communications required. Master's Degree preferred

5+ years of Communications Experience required

Excellent writing and verbal communication skills required

Higher education experience is a plus

Flexibility, excellence, and passion are vital qualities within Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued proficiencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a multifaceted population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

Expertise in campaign development and implementation, media management and evaluation of digital media effectiveness is required for consideration

Ability to work with multiple internal and agency partners and effectively communicating marketing strategies that inspire results

Requirements:

Background check

Are you interested in this opportunity with us? Please apply.

More Information:

Please visit “Why Carnegie Mellon ” to learn more about becoming part of an institution inspiring innovations that change the world.

A listing of employee benefits is available at: www.cmu.edu/jobs/benefits-at-a-glance/ .

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.

Job Function : Marketing & Communications

Primary Location Time Type : Full Time

Minimum Education Level : Bachelor's Degree

Preferred Education Level : Master's Degree or equivalent

Whitfield Hall, 143 North Craig Street, Pittsburgh, PA 15213

(412) 268-3386

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran

Keywords: Carnegie Mellon University, Pittsburgh , Associate Marketing Director, Tepper School of Business, Other , Pittsburgh, Pennsylvania