PittsburghRecruiter Since 2001
the smart solution for Pittsburgh jobs

Associate Marketing Director, Tepper School of Business

Company: Carnegie Mellon University
Location: Pittsburgh
Posted on: September 13, 2020

Job Description:

Job Description - Associate Marketing Director, Tepper School of Business (2015466)

Job Description

Associate Marketing Director, Tepper School of Business - 2015466

Description : The Marketing and Communications team at the Tepper School of Business is the source for assistance with design, marketing, and public relations projects. We also provide a full range of professional design services for our campus community.

We are seeking an Associate Marketing Director (AMD). In this role, you will have critical responsibilities for managing the direction, implementation and ongoing evaluation for all advertising, marketing and communications activities to support Carnegie Mellon University's Tepper School of Business. You will ensure we are being consistent in our branding while supporting the school’s efforts to continuously increase awareness and enrollment of our MBA, MS and undergraduate programs. You will help us evaluate and improve programs for increased efficiency, thus requiring an analytical skill set in addition to critical thinking and excellent communication.

Core responsibilities will include:

Marketing/advertising plan development and implementation

Including creative development, brief approvals, revisions, program director approvals and production/implementation of traditional and online media in partnership with various agencies, producers and program directors.

MBA programs

Executive Education

Masters programs

Undergraduate BBA and Econ

New program launches

Ensuring brand guidelines are developed and implemented consistent with CMU

Key point of contact for agencies and liaison with integrated marketing departments

Identifying and communicating marketing plan results, takeaways and areas of improvement via optimization

Understanding and affect SEO strategy, keywords and paid search, website/landing page performance, digital dashboards (Google Analytics), online media optimization and share ongoing proof of performance.

Marketing production

Compiling content from admissions, program directors, photographers, alumni and current students for multiple high-profile revenue-generating programs to identify and implement effective marketing critical communication

Working closely with internal freelance design team and external agencies


Working with printer to negotiate costs, timelines, efficiencies and distribution

Updating marketing (traditional and digital) as needed (ex. ranking, date, faculty changes, etc.) for the Annual projects that include:

Masters Programs Teaser campaign

Full-time MBA view book

Part Time MBA view book

Undergraduate view books

Other programs as needed

Executive Education Program collateral as needed by director

Writing & Communications

Identifying and expanding internal and external communication

Assuming a leadership role (assistant editor) of the biannual Tepper alumni magazine

Writing/editing/finessing copy for all program collateral

Assisting with media and public relations events

Providing online support as needed for Tepper website

Assisting in updating and development of branded website and content

Social media support

Developing and implementing editorial calendar to Tepper constituents

Gathering content and produce weekly E-newsletter

Collaborating with media relations to share monthly media reports


Leading all aspects of costs and project scope of freelancers and other agency/external partners: proofreaders




Billing and Finance

Managing billing, invoicing and reconciliation.


Planning, negotiating and implementing Tepper events for alumni, prospects, community, media, faculty and staff.


Bachelor's Degree in Communications required. Master's Degree preferred

5+ years of Communications Experience required

Excellent writing and verbal communication skills required

Higher education experience is a plus

Flexibility, excellence, and passion are vital qualities within Tepper School of Business. Inclusion, collaboration and cultural sensitivity are valued proficiencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a multifaceted population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

Expertise in campaign development and implementation, media management and evaluation of digital media effectiveness is required for consideration

Ability to work with multiple internal and agency partners and effectively communicating marketing strategies that inspire results


Background check

Are you interested in this opportunity with us? Please apply.

More Information:

Please visit “Why Carnegie Mellon ” to learn more about becoming part of an institution inspiring innovations that change the world.

A listing of employee benefits is available at: www.cmu.edu/jobs/benefits-at-a-glance/ .

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.

Job Function : Marketing & Communications

Primary Location Time Type : Full Time

Minimum Education Level : Bachelor's Degree

Preferred Education Level : Master's Degree or equivalent

Whitfield Hall, 143 North Craig Street, Pittsburgh, PA 15213

(412) 268-3386

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran

Keywords: Carnegie Mellon University, Pittsburgh , Associate Marketing Director, Tepper School of Business, Other , Pittsburgh, Pennsylvania

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Other Jobs

Hill Brothers Transportation: Cdl-A Team Truck Drivers- Dedicated Lane
Description: Hill Brothers islooking for teams to help manage our Costco account by hauling out of Morris, IL to the Costco stores in Omaha and Lincoln, NE. CDL-A Team Truck Driver Jobs Offer:49CPM to the team with (more...)
Company: Hill Brothers Transportation
Location: Altoona
Posted on: 09/18/2020

Delivery Driver - Uber Eats
Description: Delivery Driver - Uber Eats Altoona, IA 2854 C2-642062 Deliver with Uber. Earn on your schedule. Work on your schedule. Deliver for a few hours in the mornings, every night, or just on weekends amp quot (more...)
Company: Uber Eats
Location: Altoona
Posted on: 09/18/2020

Seasonal Part-Time Amazon Package Sorter With $1000 Sign-on Bonus
Description: Seasonal Part-time Warehouse Team Member - 500 Bonus 10 10 Hourly pay rate: 10 10 Earn 15.00- 18.00/hr , plus benefits and a 500 sign-on bonus. 10 The base pay for this role is 15/hr. We (more...)
Company: Amazon Workforce Staffing
Location: Cuyahoga Falls
Posted on: 09/18/2020

Roehl Transport Inc: Cdl-A Truck Driver - Dedicated - Top Paying Route
Description: CDL-A DEDICATED TRUCK DRIVER JOBS Dedicated Customer Freight Thrive With
Company: Roehl Transport Inc
Location: Altoona
Posted on: 09/18/2020

CDL-a Household Goods Mover Lease Purchase Truck Driver Jobs
Description: Drive How You Want. Drive Where You Want. Whether it's regional or OTR Owner Operator truck driver job opportunities that you're on the hunt for, United has a number of immediate positions open (more...)
Company: United Van Lines
Location: Warren
Posted on: 09/18/2020

Pennsylvania ENT Job - Between Pittsburgh and Harrisburg (J1 and H1 Vi
Description: Pennsylvania ENT Job - Between Pittsburgh and Harrisburg J1 and H1 Visa Candidates Welcome br ul li Clinical Role: ul li Do you know someone that might be a good fit for this position Please (more...)
Company: RecruitWell
Location: Altoona
Posted on: 09/18/2020

CDL Driver Home Bi-Weekly, National OTR Flatbed Truck Driving Job
Description: Job Description Hunt Transportation is hiring professional truck drivers to join
Company: Hunt Transportation
Location: Altoona
Posted on: 09/18/2020

CDL Driver National OTR Dry Van Driving Job
Description: Job Description Crete Carrier is seeking professional truck drivers to join their
Company: Crete Carrier
Location: Altoona
Posted on: 09/18/2020

CDL-A Dedicated Truck Driver
Description: We are Hiring Now for Experienced Dedicated Routes USA Truck Dedicated Services Division is growing and expanding and now is the time to
Company: USA Truck
Location: Warren
Posted on: 09/18/2020

Associate Software Developer (No C2C/Sponsorship)
Description: One of our preferred clients near the Bedford Johnstown, PA area is looking for an Associate Software Developer to join their Software Development Team. Responsibilities Initial resource
Company: AC Coy Company
Location: Altoona
Posted on: 09/18/2020

Log In or Create An Account

Get the latest Pennsylvania jobs by following @recnetPA on Twitter!

Pittsburgh RSS job feeds