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Marketing Coordinator

Company: Advanced Powder Products
Location: Philipsburg
Posted on: September 25, 2022

Job Description:

General Summary:The Marketing Coordinator reports to the Director of Business Development and coordinates the marketing activities for APP.Education and/or Experience:

  • B.S. in Business Administration, Marketing, or Communication
  • 2+ years experience in business to business sales or marketingOther Knowledge, Skills and Abilities:
    • Experience with customer management software such as ACT!, Salesforce, etc.
    • Proficient with MS Office products - Excel, Word. PowerPoint and OutlookEssential Duties and Responsibilities:
      • Drive organic lead generation
      • Follow up with prospects with the end goal of obtaining RFQs
      • Maintain website with new information and technology whitepapers
      • Maintain internet marketing strategy i.e. Google AdWords, LinkedIn, Social Media
      • Implement marketing and advertising email campaigns using ACT! or Salesforce software
      • Point of contact for website development, advertising agencies, and graphic designers
      • Update and maintain prospect database
      • Scope and analyze prospects to determine their pain and recommend sales approach
      • Conduct research and develop market specific marketing strategy
      • Supports sales staff by scoping prospects, sending literature, preparing quotes, chairing PO review meetings and processing new sales orders
      • Proposal writing and submission for government and industrial contracts
      • Plan meetings, travel, and tradeshows by developing schedules and assignments
      • Provide support to sales department
      • Support HR/Recruiting efforts on social media
      • Assist with building APP brand awareness
      • Review and determine if NDAs are acceptable for signoff
        • Follow the standards of ISO 13485 and ISO 9001 International Standards
        • Other duties as assigned

Keywords: Advanced Powder Products, Pittsburgh , Marketing Coordinator, Advertising , Philipsburg, Pennsylvania

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