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Marketing and Branding Specialist

Company: Sewickley Academy
Location: Sewickley
Posted on: September 25, 2022

Job Description:

Sewickley Academy is seeking to hire a Marketing and Branding Specialist. The ideal candidate will develop, plan, and implement a strategic marketing plan to meet institutional enrollment.
This position offers a competitive salary plus excellent benefits and work/life balance programs including a premium-free health plan option, an excellent retirement plan, generous leave time, and tuition benefits programs. Are you searching for a workplace where a diverse mix of talented people come together to serve our students? If so, apply for this today!
As Pittsburgh's longest-standing independent coeducational school (Pre-K through Grade 12), Sewickley Academy is distinguished by not only its rigorous academics and outstanding faculty, but also by its student-centered approach to learning and teaching, in which every child is challenged to explore and excel to their highest ability.
Sewickley Academy faculty and staff help to create an environment of encouragement and support by inspiring students to reach their goals and develop a love of learning. We value and encourage different voices and opinions.
We work collaboratively and interdepartmental teamwork is what keeps us engaged in the success of our school as a whole.
--- Develop and implement cohesive, compelling, and consistent messaging through integrated strategies and tactics.
--- Work with Communications Manager to write strategic-based copy and content for marketing materials that support the school's Mission, Vision, and Core Values.
--- Collaborate with the Admissions and Advancement Offices to ensure all marketing materials reflect the school's brand.
--- Team up with Marketing and Communications team to develop execute the strategic marketing plan.
--- Create and manage annual advertising schedule, plan, and budget.
--- Manage and implement ad campaign development in conjunction with the Admissions Marketing Team.
--- Work with ad firm(s) for our SEM and Display marketing efforts.
--- Manage and produce ads/ad campaigns - video, print, and digital (both in-house and along with professional vendors).
--- Advise, direct, and partner with the Admissions Team to develop advertisements and media assets to help meet Admissions goals.
--- Manage all aspects of the public side of the website, including content, photos, and event details.
--- Oversee the evaluation and on-going improvement of our website in conjunction with our website provider.
--- Create fresh content and pages for the website frequently and as needed.
--- In conjunction with school partners, create and manage weekly social media to increase engagement.
--- Bachelor's Degree in Marketing, Advertising or related discipline
--- 3+ years' experience in a marketing role
--- Experience with Google Analytics/ GA4, InDesign, Canva and professional social media preferred.
--- Strong organization and prioritization skills
--- Proficiency with web analysis tools
--- Ability to work well in a fast-paced, collaborative environment
--- Excellent analytical, communication and presentation skills
All interested applicants applying for this position should submit their resume, cover letter, professional portfolio, and salary requirements.
Sewickley Academy is committed to having an inclusive community where all members are treated with dignity and respect. As an Equal Opportunity Employer, the Academy does not discriminate in its hiring or employment practices on the basis of gender/gender-identity, sex, race or ethnicity, color, national origin, religion, age, disability, veteran's status, genetic information, family or marital status, sexual orientation, or any other protected class.PI192282549

Keywords: Sewickley Academy, Pittsburgh , Marketing and Branding Specialist, Advertising , Sewickley, Pennsylvania

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