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Content Marketing Manager, Data Centers

Company: Eaton
Location: Indiana
Posted on: January 16, 2022

Job Description:

Eaton's Digital Office is currently seeking a Content Marketing Manager to support our Data Center software business facility with the flexibility for remote work for candidates living more than 50 miles outside of an Eaton facility.

Position Overview:

Eaton is a power management company made up of over 92,000 employees, doing business in more than 175 countries. Reporting to the Director of Offer Management for the Data Center segment, the Content Marketing Manager (CMM) will lead the strategy, production and measurement of all marketing communications activities, both digital and traditional, for our global Data Center software offering. The CMM will engage closely with offer management; sales; Corporate and business marketing teams to achieve growth objectives. Additionally, the CMM will coordinate offer messaging with broader enterprise positioning platforms and collaborate closely with global segment marketing teams on content distribution and campaign enablement opportunities. The CMM will drive the creation of high-quality short, medium and long-form marketing materials working with the organization's subject matter experts and thought leaders. This includes the planning, production, distribution and optimization of content and campaigns in support of our product offering and digital innovation growth objectives.

Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It's where bold, bright professionals like you can reach your full potential-and where you can help us reach ours.

In this role you will:

  • Provide strategic leadership to create results-oriented integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs.
  • Create value-driven messaging and implement content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel.
  • Develop an omni-channel integrated marketing communications strategy that distributes the right content through various marketing channels, coordinating closely with business and regional marketing teams.
  • Develop account-based marketing and personalization programs targeted to key decision-makers.
  • Manage the product launch process and continue to promote new products as part of a larger digital offering through audience-focused content and campaigns.
  • Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword optimization, content tagging and metadata management.
  • Understand all aspects of Eaton's brand promise, attributes and standards, and accurately represent Eaton in written and verbal communications. Act as a key steward of the company's brand identity strategy.

    When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we - as individuals and as a company - are stronger.

    Required (Basic) Qualifications:
    • Bachelor's Degree from an accredited institution
    • 5 years of experience in B-to-B marketing, digital marketing or communications
    • Must be able to work in the United States without corporate sponsorship now and within the future

      Preferred Qualifications
      • Content marketer who can collaborate with others to develop and execute targeted, relevant, personalized content
      • Storyteller, writer and editor for multiple channels and formats
      • Industry and software marketing expertise
      • Aptitude to understand and simplify highly technical information
      • Aptitude for learning and adopting tools in the Martech stack
      • Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred)
      • Digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation

        Position Criteria
        • Strategic agility, innovative thinker
        • Superior verbal and written communication skills
        • Self-starter with energetic enthusiasm for a matrixed environment
        • Track record of multi-tasking, organizational skills and attention to detail
        • Manage to a given budget
        • Ability to create effective working relationships with all levels of the Company
        • Ability to work in a flexible environment and embrace technology
        • Ability to react quickly to changing demands, environments, tight deadlines
        • Ability to handle multiple priorities simultaneously, often with competing deadlines
        • Ability to analyze metrics dashboards and act upon results for continuous improvements

          We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

          We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site.
          • Flexible work options to help balance work/life demands (at participating Eaton sites)
          • Healthcare/retirement savings programs
          • Competitive compensation packages to reward skills and performance
          • Tuition assistance or financial help for ongoing learning and development
          • Health, Dental, Vision & Wellness programs
          • Donation matching (U.S., Canada, Puerto Rico)

            Eaton also considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: AccommodationsForApplying@Eaton.com




            North America - US/Puerto Rico

            Primary Location

            United States-North Carolina-Raleigh

            Other Locations

            United States-Mississippi, United States-Idaho, United States-Texas, United States-California, United States-Kansas, United States-New Mexico, United States-Massachusetts, United States-Oklahoma, United States-Alabama, United States-North Dakota, United States-Pennsylvania, United States-Indiana, United States-Minnesota, United States-Arkansas, United States, United States-Missouri, United States-Georgia, United States-Illinois, United States-North Carolina, United States-South Carolina, United States-Kentucky, United States-Alaska, United States-Washington, United States-Connecticut, United States-Louisiana, United States-New York, United States-Utah, United States-Arizona, United States-Ohio, United States-Wisconsin, United States-Michigan, United States-Nevada, United States-Virginia, United States-Rhode Island, United States-Florida, United States-Nebraska, United States-Tennessee, United States-West Virginia, United States-Maine, United States-New Jersey, United States-Colorado, United States-Iowa, United States-Maryland, United States-Oregon, United States-Hawaii

            Work Locations

            Raleigh NC Loc 3


            Corporate Sector

            Job Level




            Is remote work (i.e. working from home or another Eaton facility) allowed for this position?


            Does this position offer relocation?



            Yes, 10 % of the Time

            Requisition ID :109893

Keywords: Eaton, Pittsburgh , Content Marketing Manager, Data Centers, Advertising , Indiana, Pennsylvania

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