Sr. Digital Marketing Specialist

Company: Perficient
Location: Frostburg
Posted on: April 10, 2021

Job Description:

Overview Perficient is a global digital consultancy transforming how the world's biggest brands connect with customers and grow their business. With Perficient, you get experience and expertise, speed and agility, and a healthy dose of pragmatism to drive your business forward. Our full-service offerings are flexible and designed to tackle our customers' ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. Perficient is also proud to be publicly recognized as a "Top Workplace" year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled. OverviewPerficient is currently seeking a Senior Digital Marketing Specialist, working remotely from any location in the continental US. Boston area preferred but not essential. Senior Digital Marketing Specialists support our Content Strategists in research and execution of client digital and content marketing programs. Focus areas for the selected Digital Marketing Specialist candidate will include supporting email marketing programs, market research and competitive analysis, executing content audits, , and identifying influencers and devising outreach approaches to foster relationships, campaign target tracking, and more. He/she must be able to evaluate requirements, suggest creative solutions, work independently and as part of a team, and take initiative in a fast-paced, entrepreneurial environment. Responsibilities Responsibilities include:

• Supporting Content Strategists in crafting content marketing strategies and programs for client accounts, including email marketing, informational and other content development, and integrated digital marketing campaigns
• Conducting research and analysis - identifying and understanding key target goals and opportunities in various forms (such as keyword, competitive and market research) for assigned clients
• Leveraging various tools and technologies, such as SimilarWeb and SEMrush, to execute research
• Content audit and migration support
• Researching and outreaching to influencers
• Participating in client meetings to provide input to the strategy
• Tracking and reporting on campaign success Qualifications Requirements:
  • Bachelor's degree in marketing, business, communications, PR, or other
  • 2-3 years of work experience, preferably within a corporate marketing team or digital marketing agency
  • Excellent project management skills
  • Strong communication and digital competencies
  • Email marketing and/or SEO knowledge is a plus More About Perficient Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions. Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs. Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law. Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time. IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application. #LI-DP1

Keywords: Perficient, Pittsburgh , Sr. Digital Marketing Specialist, Advertising , Frostburg, Pennsylvania